Projects
About Me
My parents used to run an ice cream shop in an odd neighborhood. It was not a particularly successful venture. But in that shop were all kinds of strange figures.
I was a small kid, no older than 7 or 8, and I would look up at these tall and odd folk. In this shop were customers so peculiar. Vulgar, refined, loud, soft-spoken, brash, gentle, all with strange stories to tell.
In my mind, this is what design is: listening to the stories of the odd folk of this world. Because we are all odd folk with odd stories.
de Young Museum
Description
The de Young Museum is a fine arts museum in San Francisco.
This rebrand explores the concepts of movement, transformation, and time. The de Young connects the past, present, and future of art, while presenting it in ways that invite curiosity and discovery.
Instructor
Brad Bartlett
Category
Identity, type design, interactive, print
Year
2026
The Box
This visual system is primarily defined by a flexible box. The box can rotate and change its dimensions, reflecting evolving perspectives and ideas.
I created various p5.js tools which enabled me to use these graphic elements throughout the identity.
Flexible Type
Accompanying the box is a flexible type system. In a similar way to the box, the letters can stretch to fit any dimensions or container.
Points & Procedures
Description
Points & Procedures is an exhibition focusing on six artists who use code to create art.
The visual system revolves around a set of letters, built using the JavaScript library p5.js, and evocative of pen plotter drawings.
Instructor
Brad Bartlett
Category
Identity, type design, interactive, print
Year
2026
Spatial Experience
This exhibition experience invites users to come up to a faceted panel and type their own messages. If they type the name of one of the artists featured in the exhibition, that artist's work will be displayed.
The Academy Museum of Motion Pictures
Description
The Academy Museum of Motion Pictures is the largest museum in the United States devoted to the arts, sciences, and culture of moviemaking.
This rebrand positions the Academy Museum as a space where history, artistry, and innovation intersect.
Instructors
Jack McEntee, Zeke Wattles, Miles Mazzie
Category
Identity, type design, interactive, print
Year
2025
Awards
2025 Young Ones Student TDC Winner
2025 Communication Arts Design Annual Best-in-Show
The Mechanics of Film
The visual system is inspired by the mechanics of filmmaking. The logo itself simulates the effect of an expanding and contracting aperture.
This shape is employed throughout the system, in some cases taking on a glass material and distorting the imagery beneath it, breaking light into different wavelengths of color.
Catalog
The catalog extends the Academy Museum’s identity into print, using circular forms, distortions, and gradients to reflect the language of filmmaking. The catalog includes a history of the museum, permanent collections, and highlighted creators.
Aquarium of the Pacific
Description
This rebrand reimagines California's Aquarium of the Pacific with a contemporary visual identity that reflects the fluidity, diversity, and interconnectedness of marine life.
Instructor
Annie Huang Luck
Category
Identity, type design, interactive, print
Year
2024
Brand Guidelines
The brand guidelines establish a clear framework for expressing the Aquarium of the Pacific’s renewed identity across all applications.
Geo
Description
Geo is a sans-serif grotesque with a hint of geometric influence. I designed Geo to convey a voice that is reliable yet friendly.
Instructor
Greg Lindy
Category
Font Design
Year
2025
Friendly but Firm
I designed Geo to bridge the authoritative voice of grotesques and the warmth and approachability of geometric fonts.
Compared to typical grotesques, Geo employs a low x-height and slightly more circular geometry. Geo uses a double-story ‘a’ and ‘g’ to aid legibility and contribute to its reliable voice.
CG Projects
Description
Before studying graphic design, I worked in entertainment pre-production. This section highlights some studio work and personal work I've made or worked on.
