Gabriel Juarez
Description
This rebrand reimagines California’s Aquarium of the Pacific with a contemporary visual identity that reflects the fluidity and interconnectedness of marine life.
The identity system draws inspiration from the radial geometries and fractal patterns found throughout the natural world, while a vibrant color palette embodies the diversity of marine ecosystems.
Instructor
Annie Huang Luck
Category
Identity, type design, interactive, print
Year
2024
Brand Guidelines
The brand guidelines establish a clear framework for expressing the Aquarium of the Pacific’s renewed identity across all applications.
